To be recognized as a trusted industry leader in delivering quality and value in the field of manufacturing and marketing for the household industry.
- To provide outstanding "quality" and "value" products to consumers’ ever changing lifestyle.
- To capture “trust” in providing practical, safe, and socially responsible product to consumers
- To achieve “Excellence” in delivering high quality service to customers
- To be a responsible organization for protecting the environment.
Proudly Pinoy made.